I know the industry spends a ton of money on advertisements and pays pro's to use there products but does that have any effect on what you end up buying. So far i have made 0 decisions based on advertisements or what the pro's are using. I am more likely to pickup a lure i watch work, or hear from someone on the board. I also browse the tackle shop and grab stuff that looks interesting. That is what started my current usage of keitech. Its expensive but i dumped buying the gary yaka baits so that saves quite the pile of cash. How do you choose???